Is your business invisible?
Surprisingly many businesses, both small and large are passing up on the opportunity for virtually free, effective marketing for their business.
As a business owner, why would you ignore a powerful, widely accessible marketing tool? A ‘tool’ that can be so simple, tailored to you and your business, allowing you to reach a wider customer base, to expand your reputation, the benefits are endless.
You may be reading this, and wondering what I am referring to….. Websites!
A Website is Important!
The right website can really help your business to develop. With internet access in the home, workplace, cafes and on smartphones (to name a few) the majority of people will refer to the internet as a first port of call when researching products and/or services. Gone are the days when we’d refer to our local printed telephone directory! Why not try website design gloucestershire for a bespoke tailor made, mobile friendly website design!
A professionally designed website can showcase your business, and really give potential customers an insight into you, your business and what you have to offer. Granted, someone reading your website may not always result in a sale, but it does guarantee that the individual at the other end is learning about your business, and this must be viewed as a positive.
Small businesses may believe that a website isn’t necessary, or that what the business offers doesn’t suit a website – wrong! A carefully thought out website can boost a business’s credibility, and all businesses need this whether they are large or small.
Your website can provide invaluable information to potential customers. Provide the customer with background knowledge of the business, its achievements, and its customer service ethos.
If you don’t sell products, but offer services instead, treat the website as a display cabinet. Include images, customer feedback; depict the results a potential customer can expect.
Include a section that gives clear directions, maps on how to reach your premises. Ensure that your contact numbers, email addresses and opening times are all clear. Give the customer the ability to gleam as much information as possible about your business whilst in the comfort of their own home (or café, car, workplace!).
New business v. Existing business
It is wrong to assume that your website will only benefit ‘new’ customers (which may be the main aim), when in fact your existing client base will also benefit too.
As well as advertising what your business offers to gain those new customers; use the website to keep existing customers up to date with new products, changes to services etc.
Your website will be accessible to all 24 hours a day, 365 days a year. This allows the customer to visit your site at a time convenient to them, to do all of their research, before they commit to those all important sales.
Online shops can be incorporated, allowing the customer to make purchases at any time. Why not incorporate an enquiry form, so they can contact you as and when they are on the site.
A website for your business doesn’t have to cost the earth, but it will boost sales and business awareness allowing your company to grow and continue to thrive. Find our more information on website design here.
The right website will ensure that you and your business are no longer invisible!