Could a video enhance your company website?
If your business has a website, youll already find that it is an invaluable marketing tool, enabling you to effectively advertise your businesses products and services. Its important that websites remain fresh and appealing to consumers new and old, and an excellent way to do this is by incorporating videos.
Keep the consumer interested
A website design that is heavily loaded with lots of text can appear daunting to the consumer, they may speed read, or simply skip over the pages that dont allow them to easily identify what they are after.
A short informative video can be used to;
1. Introduce yourself and your business. Provide an insight into the business, and what you can do for the consumer.
2. Effectively advertise the products that you offer, as these can be included in the video.
3. Demonstrate the services that the business offers.
4. Provide examples of previous projects that the company has been involved with.
5. Run promotions and competitions.
6. Finish the video by suggesting that the consumer contacts you via your enquiry form, email or telephone for an informal chat/additional information (so remember to include this information!).
The right video
Making the right video requires planning. Think about the type of customer base you are aiming to reach, and how you can keep them engaged from start to finish.
Write down what youd like to include, be it your products, services or staff. It may take a couple of takes to get it right, but this could be the difference between making those new sales!
Look into the possibility of including willing customers to talk about how your business has helped them; you could focus on key employees, past projects or up and coming ventures.
A video is also an ideal means of getting your name out there. If you are including staff, its a good idea to get them wearing the company name and/or logo. If you have banners that advertise your business, consider having one in the background. Why not use your video as a business card?
Ensure that the customer watches the video until the end, and leaves with the knowledge of who you are, what you do, and more importantly the businesses name and contact information.
The technical bits!
Discuss your video ideas with the company that has designed your website. It is a proven fact that incorporating cleverly constructed videos increases the amount of traffic that is driven to your website, and by traffic I mean people, and people = a thriving business!
A web designer will advise you on key words to use in the title of the video, the type of content that you should be aiming for with a view to increasing the number of people that visit your website. With the use of keywords it can also boost your Google ranking, so when people are searching for information on a product/service that you offer you are first to appear on the page of results.
The benefits of online videos are endless, so what are you waiting for!